The case study focuses on an Iranian largest classified ads app with a new mobile-based feature that allows store owners to sell their goods.
The average number of posts in each store is low. In contrast to visiting the posts of each store, which is high, users are unaware of store profiles and do not know that they can view all posts of a store on its profile page.
Our goal should be to find ways to encourage merchants to make more posts on their pages as users reach more products and increase seller activity: Making the app more competitive between sellers to increase their sales.
After many iterations we decided to promote stores that has more activity, so they have more income. There is a great opportunity to promote these stores in the post-list. Post-List is the main screen after user’s search and filtering that shows the stores posts sorting by the time of share.
We can show stores in Suggestion-Row component in SONNAT design system. Suggestion-Row Displayed at the image below:
Then post-list is like image below:
We decided to put it after the 12th row of posts for two reasons. First, it’s not really that important for it to appear at the top of the page. Second, it needs to be compatible with desktop mode.
For desktops, we have three columns in full-screen mode, and for lower widths, it’s two columns. Twelve can divided by 2 and 3.
(Please note that the numbers are not real in this case study!)
Laddering: Stores can pay to shift their post to top of the post-list.
According to the above conditions, if the number of remaining stores is less than 5, the list of stores should not be displayed.
There is no doubt that adding this section to the main post-list will increase click-throughs. We should, however, check the side effects of this feature. The main application of this page is showing posts sorting by the time of share.
Addition of this Suggestion-Row can affect the average user’s scrolling rate on this page. About 70% of users scroll to the 72nd post on this page. After developing this feature we should check scrolling stats continuously.
Store logos can be placed in the image part of suggestion-rows in normal status. Unfortunately, most of the stores in our platform do not have a logo. Stores without logos have placeholders in place of logos, but that’s not efficient when we show a list of stores. We created a new image using the stores logo and last post photo cover.
We can measure the success of this feature by:
Also we should measure these items too:
Users became familiar with store profiles after this feature was introduced. Viewing store profiles has grown incredibly.
As I mentioned in first paragraph in challenges of this project, all of other metrics remains in good situation.